Skip to main content


HUF began as a San Francisco based skate shop owned and operated by NYC skateboarding legend and one time Real Skateboards professional Keith Hufnagel. In 2002, Hufnagel took HUF worldwide and turned it into a brand in its own right, combining his expertise and knowledge of skateboarding, streetwear and sneaker fashion to launch the brand as a manufacturer of high quality skateboarding apparel and footwear. Josh Matthews, Brad Cromer, Dan Plunkett, Joey Pepper, Tyler Bledsoe, Dick Rizzo, Matt Gottwig, Nick Matthews, Mason Silva and Cyrus Bennett skate for HUF.

Your Cart

Your cart is currently empty.
Click here to continue shopping.
Thanks for contacting us! We'll get back to you shortly. Thanks for subscribing Thanks! We will notify you when it becomes available! The max number of items have already been added There is only one item left to add to the cart There are only [num_items] items left to add to the cart