HUF are a Californian skate apparel and footwear label that was founded by Keith Hufnagel.

HUF fuse skateboarding, streetwear, and sneaker fashion inspired by vintage American craftsmanship, design, and functionality. Using the best quality fabrics and materials HUF ensure their products are long lasting and made for everyday use.

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HUF started in the 1980’s when legendary founder Keith Hufnagel started tagging the term “HUF One” around New York City. Soon after Hufanagel moved to San Francisco to pursue a career as a pro skater and spent the next decade tagging the term HUF on the threads he wore as a pro.

It wasn’t until 2002 when HUF opened their first store in the Tenderloin District of San Francisco which focussed on selling rare and hard to source skate and streetwear products. Within the first HUF store Hufanagel started creating products that bore the HUF branding and used this as a platform to focus his creative energy to establish HUF the brand which is loved worldwide.

In 2007 HUF launched their first full range range of apparel that focussed on skate and streetwear culture. This was just the start for HUF as over the next decade plus HUF have gone on to become one of the worlds most highly regarded streetwear brands. Always pushing the envelope of creativity and quality.

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HUF lives by the ethos

"𝗚𝗼 𝗼𝘂𝘁 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗳𝘂𝘁𝘂𝗿𝗲 - 𝗱𝗼 𝗶𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳, 𝗱𝗼 𝗶𝘁 𝗶𝗻 𝘀𝘁𝘆𝗹𝗲."

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Exclusive to the Isle of Man, and a personal favourite of ours we are proud to say that HUF is available in store and online at the Boredroom and theboredroom.store